We establish markets for international commodity sellers in Bangladesh

Hyphen Trade works to create a profitable and a sustainable business model for sovereigns and large international commodity sellers to serve the Bangladesh market – our business model is structured basis "one supplier–one product" approach

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About Hyphen Trade

Overview

Hyphen Trade is a specialized company in Bangladesh that provides a bridge to the international commodity sellers to enter and serve the Bangladesh market. The company is well connected to all the major commodity buyers in Bangladesh – our relationships with the buyers span more than 14 years. Hyphen Trade offers a professional client relationship management model, one that is unique to the market. The company works by integrating itself with the commodity sellers as a marketing, sales and support provider including packaging logistical solutions (lightering and stevedoring). Hyphen Trade works more like an arm of the commodity seller. Our offering presents substantial benefits to sellers who have the strategy to enter the Bangladesh market and serve it on a long-term basis.

Background

Hyphen Trade’s works with sovereigns and international commodity sellers located outside Bangladesh. The lineage of Hyphen Trade dates back to the 1950s when M. M. Agha Ltd. pioneered into commercial poultry farming followed by feed meal manufacturing. The company was a market leader in the field of poultry farming in the domiciled city. In the 1960s, the business further ventured into clearing and forwarding (C&F) services for serving clients in the port city of Chattogram.

Field of Work

Key specialization areas of Hyphen Trade include the following:

  1. GTG Contracts / International Tenders
    • Expertise in working as an agent for the entire end-to-end process for supply of commodities to the Government of Bangladesh under GTG contracts/international tenders
  2. Private Sector Sales
    • Generate sales leads
    • Convert leads
    • Provide critical support services to the buyers (essential for sustenance):
    • Provide market updates on price, competition, opportunities etc. regularly
    • Rollout a “Relationship Management” model (as opposed to working on deal basis)
  3. Support Services
    • Packaging lightering and stevedoring solutions to the international commodity sellers under GTG, international tenders and private sales

Our Promoters

Sabbir Ahmed

Shabbir Hossain

CEO & Co-Founder

Mr. Hossain is the Chief Executive Officer of Hyphen Trade who brings in more than 14 years of expertise in international trade finance having worked across multiple geographies in Asia. International trade finance and corporate banking were his forte in his 20 years of banking career. Prior to Hyphen Trade, Mr. Hossain was heading a leading international commercial bank in Bangladesh as it’s Chief Representative running a trade book size of USD 01 (one) billion. Mr. Hossain had earlier also worked for Asian Development Bank’s Trade Finance Program, TFP (through BFC). Mr. Hossain completed his Credit Skills Assessment (CSA) program (by Omega) and Financial Institutions Risk Management (FIRM) program (by Fitch).

Sabbir Ahmed

Mohammed Asgar Dada

Co-Founder

Mr. Dada has hands-on experience leading a broiler parent poultry farm and steering it to register a production volume of more than 12 million day-old chicks annually. Mr. Dada has also successfully managed a poultry and fish feed manufacturing business. Mr. Dada obtained BA in Economics from the University of Nottingham in the UK in the year 1999.

How Hyphen Trade Works?

Hyphen Trade works as an extension of an international commodity seller in Bangladesh. The model allows unique set of advantages which are listed below:

A dedicated team in Bangladesh for market development, sales and relationship management

A specialized, local team offers multiple layers of advantages such as access to management and owners of the buyers, early market information, relationship management etc.

Analytics based market development approach

We are a leader in commodity marketing using monthly data points driving our overall marketing proposition in Bangladesh – this is unique and it hardly practiced by any company in Bangladesh.

Offering relationship management proposition to the buyers in Bangladesh (we do not work on a deal-by-deal basis)

Commodity sellers are not able to offer the full relationship management model in Bangladesh – a proposition that offers an array of advantages.

Exclusivity (Hyphen Trade works with a single seller for a specific product category)

We only work on an exclusive basis.

Provide complete end-to-end solutions to the international commodity seller – major solutions include agency services for a GTG contract/international tender, lightering, stevedoring etc

We offer the full array of facilities for an international commodity seller which leads to higher sales and reduced costs.

Payment risk management emanating from bank and country risk

We have full expertise to carry out bank name checks, buyer name checks and fund availability checks in order to mitigate the payment risk emanating from Bangladesh.

Why Us?

Our offering is unparalleled in Bangladesh – we are organized to deliver the sales numbers on behalf of the international commodity sellers.

Deep relationships with the stakeholders for GTG and international tenders.

Our past work history signifies our strength in this field.

Direct access to all major private sector importers

Our senior management team has over 20 years of experience in handling commodity buyers in the Bangladesh market.

Data-driven marketing

Our strategic competitive advantage lies in our capacity in real-time data analytics – this supports our marketing distinctively – our ability in data-driven marketing remains currently unmatched.

Professional team

Our team has a profound history in working for local and multinational corporates – we have a deep understanding of the business languages.

Structuring capabilities for ensuring on-time payment

eep access to all major bank’s decision makers in international trade – we are able to offer payment risk management - a unique offering for the Bangladesh market.

Products

We are specialized to develop and create a market for sovereigns and international commodity sellers in Bangladesh. Hyphen Trade’s focus on the following product categories:

Wheat

Rice

Yellow Peas

Sugar

Crude Soybean Oil